The waiata ‘Tirama’ performed by local rangatahi Te Aumihi Hapeta (Ngāti Awa/Ngāti Rongomai/Ngāti Whakaue) and Reiwhati Heremia (Tuhoe/Ngai Te Rangi), is a finalist in the NZOnAir Radio Airplay Song of the Year by a Māori Artist Award Category of the 2015 Maori Music Awards.
The success of Tirama is notable. It has been on the NZ Te Reo Maori Charts for more than 60 weeks, peaking at number 3 and sitting in the top 5 of the Reo Maori music charts for most of that time. The other two finalists in the NZOnAir Radio Airplay Song of the Year category are Stan Walker (for Aotearoa) and Manea.
Tirama was created and directed by Tumeke FM 969, funded by Te Mangai Paaho and produced by Kanohi Studios.
Tirama, a message about following your dreams, is delivered by a group of local rangatahi who at the time of recording in late 2013 were students at local high schools and high achievers in their individual fields.
Luke Spence (Tūhoe/Ngāti Ruapani), Cody Tauranga (Te Whānau a Apanui, Ngāti Porou) and William Herewini (Te Whānau a Apanui/Te Arawa) provided the horns section of tirama and the horns arrangement itself was put together Luke Spence. All three horns players have outstanding achievements in music as NZ Brass Band reps and both Luke and Reiwhati were Deputy Head Boys at their respective schools in 2013.
A year on and the artists are all still living the affirmations they performed to in the song. Lead Vocalist Te Aumihi Hapeta is currently a Year 13 Student and Arts Prefect at Rotorua Girls High School where she was a front row performer in Raukura, 2nd place winner at the last National Secondary Schools Kapahaka. Lead Male Vocalist Reiwhati Heremia is now an apprentice builder with a prominent NZ Building Company. Luke Spence is now an Australasian Music Champ, William is
a National Music Champ and both Cody and Luke are studying music, Luke at Wellington University and Cody at Auckland Uni.
The video for Tirama was an easy after-thought to promote the themes in the song and was consequently made without a budget. The video features taiohi and rangatahi from our Mataatua rohe, including students from Trident High School, Whakatane High School, Te Kura Kaupapa o Te Orini ki Ngati Awa and Te Kura Kaupapa o Ruatoki.
Mai i nga kaimahi o Tumeke fm 969, nga mihi nui ki koutou nga rangatahi o Tirama