Whakatāne is gearing up to host the town’s first-ever Seafood Festival this month, with Kiwi pop artist Theia set to headline the event.

Thousands are expected to flock to the Eastern Bay of Plenty for the inaugural festival on January 19, which is being held at Te Hau Tutua Park at the picturesque WhakatāneHeads opposite the iconic Wairaka on the rock statue. Proceeds from the day will go to theWhakatane Coastguard.

There will also be an appearance and cooking demonstration from Whakatāne very own Pat Salmon from the hit TV series MKR.

Office Bar and Grill will be providing beer and wine, with local company Mata Brewery also on site with their selection of unique craft beers and cider.

The festival is open to all ages, with a special ‘Kids Zone’ hosting a number of fun and exciting activities, including face painting, a super slide, bouncy castles and mini cars. There’s also lots of fun for the adults, with competitions for fish filleting, mussel shelling and for those keen on fancy dress, a prize for ‘best dressed’.