In the midst of what is looking to be a successful pre-sell of fresh Daffodils, the Waikato Bay of Plenty Cancer Society is hoping that this year will be the best Daffodil Day yet! August 1st marks the beginning of the annual Daffodil Day appeal which runs for the entire month, culminating in a national street collection on Daffodil Day, Friday 30th August.

“This year is extra special for the Waikato Bay of Plenty Cancer Society as we also celebrate our 50th anniversary,” says Waikato Bay of Plenty Cancer Society spokesperson Rachael Mounsey. “Funds raised through Daffodil Day enable the Cancer Society to provide supportive care for cancer patients, their whanau, carers and friends, fund vital cancer research and provide the public with information on ways they can reduce their risk of cancer through living a smokefree, sunsmart, healthy lifestyle.

“We are in the second week of our pre-sell of fresh daffodils and local support has been fantastic. We have sold hundreds of fresh daffodils to local businesses already and these will be delivered on the week of Daffodil Day.

To celebrate the 50th anniversary, the Cancer Society has some exciting activities planned, schools will be asked to show how they care or will face their fears in respect of the Cancer Society’s 50 years and will be raising funds through illustrating these ideas. The street collections on Friday the 30th will take on a celebratory type atmosphere and local performers are being invited to volunteer their time to perform on the day.

While reaching their 50th anniversary is an exciting milestone for the division, the Cancer Society has not forgotten what Daffodil Day means for the one in three New Zealanders affected by cancer.

“Daffodil Day is about hope,” says Rachael and the daffodils bright yellow blooms that appear as one of the first flowers of spring, symbolises hope and a promise of happier times.”

The Daffodil is used by a number of cancer organisations all over the world and in New Zealand, Daffodil Day is one of our most iconic and recognisable campaigns.

“Daffodil Day has played a large part in the Society’s history and given hope to so many people over the last 50 years. People donate on Daffodil Day to support those with cancer in their local areas, or in memory of those they have lost. This is vitally important to the Cancer Society and we make sure every dollar counts by using volunteers to drive our annual appeal.”

If you are a talented performer and would like to volunteer your time to support Daffodil Day please contact Denise Carroll on 07 571 2035 or at  To donate to Daffodil Day look out for the volunteer street collectors who will be in and around town on Friday 30th August. 

Alternatively people can make an instant $20 donation by phoning 0900 311 11 which will automatically be charged to your telephone account.  It’s quick and easy to donate from your cell phone, simply text ‘daffodil’ to 305 to make an instant $3 donation. You can donate online at